Why proofreading is so important

Sale. It's all backwards.

I couldn’t resist taking a photo of this. I saw it one day and it obviously stood out for me. When I saw it the next day I drove around the block to get this photo.

Not only is ‘every’ spelt incorrectly, the %25 bit got me, and the inconsistency of the lower-case l with everything else uppercase.

It made me curious as to who created it. Was it a non-English speaker or just a really bad speller?

Either way, I took notice. However it didn’t make me go in to buy.

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